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For the first time ever, WOOW proudly unveils its mysterious origins

The WOOW 2020 A/W Collection


As a matter of fact, the brand with super positive messages in English was actually created by French designers! In between superlatives and a touch of French of inspirations, they play with their own reputation in a special collection… Cocorico ! Try to put our French names of these audacious frames in order and you’ll end up with a sentence allowing you to seduce whomever you want! “BONJOUR, MON CHÉRI, did we DÉJÀ VU? You are TRÈS CHIC… VOULEZ-VOUS ?”


You’re only one step away from a French kiss… Aren’t you?


We challenged the French language to convey the WOOW spirit, with short, sharp messages conveyed in two, distinct words. Molière is probably turning in his grave, while Godard is considering making a movie out of it!


Be the star of your daily life, be bold and live the WOOW Là Là effect!


This collection is more creative than ever and speaks to the current situation: endure and outlast tough times, crises and climate variation. A high-wire accessory bringing enchantment, fun, WOOW (and French!) into your life - whatever the circumstances may come along! Amaze and surprise with the new WOOW collection.
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BONJOUR 1-2

Material: Metal
2 shapes in 6 colours.


Like a ray of sunshine, these cheerful frames evoke the sweetness of a day which starts off right! A fresh and spring-like colour palette gives you the energy that you need to jump out of bed! Choose between matte and shiny, gold glitter or the playful bicolour metal. Each is full of surprises and will make each day promising to say the least!
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TRÈS CHIC 1-2
​​​​​​​Material: Metal
2 shapes in 6 colours


Combining metal and acetate, these Divas allow for a look that is both cultured and laid-back - so elegant! Their acetate inserts boasting sensual tones bring lightness and transparency to these TRÈS CHIC frames… That’s so you, right?

Like two brush strokes, the bicolour inserts create a sharp and luminous look. What’s the Cherry on top?  The audacious tones of course. Available in either 100% French or artfully tangy. See you on the red-carpet Miss Thang!

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​​​​​​​SUPER JOLIE 1-2
Material: Acetate/metal
2 shapes in 5 colours


These majestic frames combine both metal and acetate representing the finest in French luxury and refinement - with a touch of effortless, casual chic.   Highlighted by a strong bicolour stripe underlining the eyes, this Super Girl is  both trendy and cute. Choose between a turtle shape or a high square shape. Regardless,  this Frenchie model is available in fruity and flowery colours. Wear SUPER JOLIE from dusk till dawn and hold your head up high.    



​​​​​​​MON CHÉRI
Material: Acetate
2 shapes in 6 colours


As classic as explosive, seducing those around you to call you MON CHÉRI while wearing these sultry frames! Zero complex? Naturally! A true must-have, showing off round pantos and small rectangular eyes and end tips … Drive them crazy in our super vintage orange shade and thrill in a stunning bright blue fashion. One thing for sure: everybody loves you already!


​​​​​​​WORK OUT 3
Material: Acetate
1 shape in 6 colours


Get your heartrate up with WORK OUT 3 featured in XXL and very rectangular! Chic and electric, this beefcake is available flexing in either a crystal design or in a breath-taking blue. Take off your shirt and capture everyone’s attention!




​​​​​​​SUPER STYLE 1-2
Material: Acetate
2 shapes in 5 colours


These acetate Sunglasses are built for the pose! Their coloured and sharp corners encapsulate both an angled and strong spirit and show you how to show off  your SUPER STYLE! Round or square, these frames are not afraid of the spotlight, each vibrant model showcasing contrasts between lively and plain colours with a blend of textures. A star is born!Glittering and elegant, like the lamé of an evening dress, the fizz of champagne bubbles, or the shimmering lights of the Eiffel Tower: a concentrated know-how of French elegance is here boasting a WOOW Là Là effect!


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​​​​​​​SUPER VIVE 1-2
​​​​​​​Material: Acetate
2 shapes in 5 colours
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This SUPER VIVE frame is put into motion thanks to a coloured, graphic parenthesis: a completely WOOW acetate frame that gives a nod to the French, tricolour flag!Its charming, navy-chic spirit reveals itself in striking shades: flowery, marbled granites, or coloured camouflage tones giving way to, two super French-looking frames. Vive la France !


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​​​​​​​​​​​​​MERCI 1-2
​​​​​​​Material: Metal
2 shapes in 3 colours
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These thin, masculine metal frames are positively simplistic and 100% WOOW! Paying tribute to solar clips, MERCI will strike you as self-evident but not self serving. Designed in  signature, aviator style, classic tones and with touches of brighter colours. These pilots are effortlessly cool as the men who wear them.  Well deserving of a (heart-felt) MERCI to WOOW!




​​​​​​​VOULEZ-VOUS
Material: Acetate
2 shapes in 6 colours


Take an adventure or getaway with these audacious frames! With colourful, sophisticated end tips these showboats stand out whether from a high trapeze or a flat rectangular. VOULEZ-VOUS colour? Softness? Fireworks? An endless promise of flowery moments? Both scandalous and elegant these feminine frames crafted in colourful acetate will drive them crazy. TRUE WOOW!


​​​​​​​SUPER BIEN 1-2
Material: Acetate
2 shapes in 5 colours


Ladies and gentlemen! Let us introduce you to the epitome of cool comfort! These acetate sunglasses are both feminine and perfectly balanced in weight, shape, colours and trend!  A cocktail of positive ingredients that will no doubt make you feel SUPER BIEN.

This cool cat is highlighted with a graphic and coloured square bringing weight to the frame’s end tips melting with the colours on the front.  A stylish, witty game captured in a frame and just what the doctor ordered!  Si Mami- You’re so in!


​​​​​​​SUPER SNOB 1-2
Material: Acetate
2 shapes in 5 colours


Subtle and precious, the SUPER SNOB diva takes the gloves off, yet always remaining harmonious and balanced. The strength of metal meets the generosity of acetate on these razor-sharp, superlative frames!A subtle split on the side of the frame reveals the eyes, like a shutter: shall you look inside?  Dare your inner WOOW and its French touch with these finicky frames. Available in marbled black or sandy golds. Reveal your yourself  with the perfect mix of art and mystery.
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