WOOW
LET’S PLAY (AGAIN)!
lucky charm 3 col.3602
next level 1 COL.0157
game on 2 COL.9388
Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and wit.
WOOW - LET’S PLAY (AGAIN)!
Climb the style ladder with NEXT LEVEL, show radiant confidence with SUPER ACE, sniff out victory in style with JACK POT, make a statement with TIME’S UP, and bet on the perfect combination with DOUBLE SIX… These frames invite you to play with appearances, reveal your best assets and dare to be fully yourself.
Each model becomes a character, an attitude, a strategy. Shapes provoke, materials blend. Bold thicknesses, precise cut-outs, iconic dotted details: WOOW plays on all fronts to offer you frames with a strong, expressive, joyful personality. What a bluff!
The colour palette becomes a true playground: neon and pastel meet, celadon greens flirt with lilac and terracotta, while metallic touches underline the boldness in your gaze. Vibrant, cheeky and luminous, this collection channels the spontaneity of play and the desire to shine.
The game goes on with WOOW. And more than ever, you hold all the cards.
The game goes on. Play it cool. Play it WOOW.
CHECK OUT MORE:
woow opticals
woow brandsite
woow suns
LUCKY CHARM 3 COL.3602
LUCKY CHARM
Acetate with inserted metal detail
Three shapes: a small square, a hexagonal, a large cat-eye rectangle
Call in luck, attract victory: choose LUCKY CHARM.
LUCKY CHARM will bring you luck! Like a little amulet, these frames are adorned with a precious detail. Between galvanic tints and intense neon shades, a metal bar appears from the openworked acetate like a colourful talisman: a way to turn everyday life into a series of winning moves!
NEXT LEVEL
Combination of acetate and bi-colour metal
Two shapes: a hexagonal and a large cat-eye
Climb the ladder and move up to the next level with NEXT LEVEL.
Power-up guaranteed with NEXT LEVEL! These frames reveal a dotted motif drawing a small graphic staircase in full ascent… like levels to unlock to master the game! Imposing and generous, their style is calibrated for those who don’t play just to take part but to progress. Goal? The top of the leaderboard. The next level? You’re already there.
NEXT LEVEL 1 COL.0157
GAME ON 2 COL.9388
GAME ON
Tri-colour metal, openworked frame
Three shapes: a round, a cat-eye, a large hexagonal
Sparkling, daring and explosive: reveal yourself with GAME ON!
Bet on your most playful, daring and eccentric side: GAME ON! Just like you, this concept always wins: unexpected combinations, clever use of negative space giving the frame a quirky twist… more than ever, it’s time to play by your own rules – and even reinvent the game!