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WOOW
LET’S PLAY
fair play 1 col.0148
guess who 3 COL.9201
level up 2 COL.9121
Take a deep breath, roll the dice and watch – every throw is a winner with this new WOOW collection! The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk, every colour a bold bet.
WOOW - PLAY WITH SPORT
Inspired by chess, cards, and more, the collection revolves around models that embody surprise, intuition and daring. Dive into the retro arcade world with SUPER GAMER, make a detail your lucky charm with SUPER LUCK, create mystery with the finesse of GUESS WHO, play your best bluff with POKER FACE or assert your power – with glamour – in HEART QUEEN!
Each frame disrupts conventions with new visual codes. Hybrid shapes and playful details turn your gaze into a personal expression and a game.
Retro and explosive, the colour palette proudly flaunts surprising combinations of acetate and metal. Radiant, fresh, sometimes zesty, it encourages boldness, adds energy and sets your spirit free.
The game starts now. And you’re in charge of the board.
CHECK OUT MORE:
woow opticals
woow brandsite
woow suns
FAIR PLAY 1 COL.0148
FAIR PLAY 1 & 2
Mixed frame: metal and acetate
Two shapes: round cat-eye and hexagonal
Reveal yourself with total transparency in FAIR PLAY.
Nothing to hide with FAIR PLAY! Transparent layers, shimmer, fin-like carvings – all designed to catch the eye with subtlety and grace. The combined structure plays with contrast and delicacy. Style, mastered with lightness. That’s FAIR PLAY.
GAME OVER 1 & 2
Two shapes: square and rectangle
Bio acetate: “be green” (wood cellulose + organic plasticiser)
GAME OVER: end of the game.
Start of a new masculinity.
GAME OVER is no ending – it’s the era of the super-winner. Retro-futuristic arcade style meets contemporary edge. Fun yet focused, you’re transported to vintage gaming worlds. GAME OVER. Not the end. A new beginning.
GAME OVER 2 COL.2893
HEART QUEEN 1 COL.010
HEART QUEEN 1 & 2
Bi-colour acetate
Two shapes: hexagonal round and hexagonal rectangle
You’re the queen.
And you play to win with HEART QUEEN.
HEART QUEEN unveils the collection’s masterpiece: a boldly structured frame for women who lead, decide and reign. Bi-colour design shapes the face like a graphic shield – a symbol of pride and strategy. HEART QUEEN doesn’t just play the game – she rewrites it.