WOOW

TRICK IT, LOVE IT, PLAY IT: ASYMMETRIC!

VICE VERSA 2 col.5422

VICE VERSA 3 COL.5122

WITH OUT 2 COL.933M

What if frames didn’t need to match?
Bolder and more creative than ever, the concepts from the French brand WOOW invite you to challenge the laws of symmetry. What will you find? Something offbeat. Something paradoxical. Something unexpected.
Up, down, inside, outside, left, right, top, bottom…

Make way for asymmetric impertinence! This new collection becomes a playground where curves and details echo each other without ever truly being alike.

TRICK IT, LOVE IT, PLAY IT: ASYMMETRIC!

Statement looks with ON OFF, inverted colour touches in VICE VERSA, spicy hinges with SWEET SALTY, fronts split with colour in WITH OUT… Plays on details, meet wordplay!
A subtly explosive colour palette highlights this new collection: lilac, caramel, and mint meet coral tones and electric violet.


WOOW stylishly proves that asymmetry is not an accident, it’s a deliberate choice. Glasses are no longer just a pair: they’re an attitude. Be WOOOOOW!

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WOOW OPTICALS

WOOW BRANDSITE

WOOW SUNS

ON OFF 1 COL.2222

ON OFF

  • Monochrome frames with a unique asymmetrical design

  • Upper hinge = ON / lower hinge = OFF

Electric and iconic!

ON OFF breaks the rules of symmetry, asserting itself as a strong concept in this new collection. Is ON OFF 1 a panto or a round? With the right hinge higher and the left hinge lower, it mocks convention! ON OFF 2 features a top–bottom cut panel for a bold statement look.
Glasses are no longer just a pair—they’re an attitude.

SWEET SALTY

  • Soft shapes spiced up by a coloured hinge

  • An asymmetric hinge reshapes with a subtle angled twist

From pupils to taste buds, spice up your look with SWEET SALTY!

This metal concept features soft shapes enhanced by a small, asymmetrically cut coloured hinge. It reshapes forms with a subtle oblique twist, giving them bite. A sweet-and-salty colour touch at the temple tip completes the recipe for this future bestseller. You already want it!

SWEET SALTY 1 COL.9910

GOOD MOVE 2 COL.2264

GOOD MOVE

  • Thick end-piece adding character to the concept

  • Fine, graphic rim in contrast

Make strategy rhyme with mischief with the charm of GOOD MOVE.

GOOD MOVE celebrate the player who anticipates every move and is always one step ahead: playful and sparkling, their subtle contrasts in colours and thickness reveal all your liveliness and refinement. This concept mirrors the shrewd strategists who lead the game – without ever sacrificing softness or a teasing spirit. Yes, one masterstroke and one look are all it takes!