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Let go, dare to radiate.
Reinvent yourself with WOOW.

funk out 1 col.0215

​​​​​​​dance floor 1 col.901

super dancer 2 col.2301

Let the celebration continue! Nothing can hold back the vibrant and eccentric French brand that, after joyfully commemorating its 10th anniversary last year, continues to revel... Proudly and with finesse. On this occasion, the designers at WOOW are ready to whisk you away (or rather, make you groove) on the dance floor: cue the music maestro!


Step into the limelight with the SHINE ON collection, reinvent masculinity with the FUNK OUT line, and indulge in the captivating contours of the SUPER GROOVE series... This new collection pulsates to the beat of funk and disco, creating an explosive whirlwind of positivity... Delightfully retro!

The color palette resonates with the musical vibrations and draws inspiration from the vibrant 70s and 80s: psychedelic purple, sunny yellow, materials reminiscent of formica... The sleek designs of each optical and sunglass concept groove along to the electric energy of those eras, which left an indelible mark on the world of style.

Transform life into an eternal celebration, from the break of dawn to the midnight hour, from optical frames to sunglasses. Let go, dare to radiate. Reinvent yourself with WOOW.


woow opticals

​​​​​​​woow brandsite

woow suns

Play List 1 Col. 925


  • Metal and exterior Windsor

  • A design reminiscent of an audio cassette reel

“The soundtrack of your style.”

It’s time to rewind! The design of PLAY LIST evokes, in more ways than one, an audio cassette reel by combining an exterior acetate Windsor with a metal circle. Playing with matte and shiny, thin and thick elements, they reveal a 70s vibe in an explosion of vintage colors that have been completely reimagined. Undoubtedly, the PLAY LIST that will make you groove all year long!


  • Three feline shapes: small rectangle, pantos, square

  • Spicy and voluptuous glasses

"The glasses that will truly make you vibrate."

Like a vibrant echo of electric energy on the dance floor, GOOD VIBES exude vitality. Spicy and stylish, they adorn the eyes and extend their positive energy into their voluptuous curves: a collage around the frame creates a colorful vibration. These are the glasses that will truly make you vibrate!​​​​​​​

Good Vibes 1 Col. 0043

Super Dancer 1 Col. 2480


  • Sunglasses with a high bridge, sharp angles, and intricate detailing

  • A design that evokes the shoulder pads of a uniform

“Become the captain of the evening with SUPER DANCER”

Take control and take the lead with SUPER DANCER! These masculine sunglasses reinvent the language of serious eyewear with playfulness. Want to boldly shake up the pilot style? You’ve come to the right place. The perfectly calibrated and offbeat concept for dancing!