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WOOW

presents its WO’OLYMPICS collection


SUPER GOLD 1 col.0471


​​​​​​​LETS START 2 COL.0367

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SUPER SWIMM 1 COL.0322

Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.

WO’OLYMPICS


Aquatic shapes evoking images of ripples alongside the chic style of synchronized swimmers, a faceted and assertive design reminiscent of the flag bearer of this iconic event, shaped like the medals so coveted by athletes: each of these eyewear and sunglasses concepts pays tribute to the great arcs of this mythical competition...

Explosive and resolutely creative, the colour palette proudly showcases its shades and nuances through bicolour, tricolour associations, mixing metal and acetate with festive and original materials. A true-life coach, this sparkling and dynamic collection will give you the momentum to propel yourself into each day like a race where you will know how to give your best.

Step onto the podium and proudly display your colours, attitude, and talents with WOOW. Overcome all obstacles, put on a show, and let the winner within you roar. If life is a style competition, we guarantee you will put on a great performance. Ignite the (Olympic) flame within you with WOOW.

CHECK OUT MORE:


woow opticals


​​​​​​​woow brandsite

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woow suns

GO FURTHER 2 COL.9957

GO FURTHER

  • Colourful parentheses frame, the frame to open possibilities

  • Optics to surprise (oneself) and create surprise

"Create surprise and explore the realm of possibilities with GO FURTHER."

Forget everything. The starting line and finish line. What you think about your abilities. With GO FURTHER and their refined line, limits are just concepts waiting to be pushed. Colourful parentheses frame, these optics - seemingly opening possibilities and inviting you to explore everything!


SUPER RIDER 1 & 2

  • A concept inspired by retro sunglasses clips

  • Glasses with a very pronounced horizon line, giving them an aerodynamic appearance

"Sporty and dynamic: steer your style with the SUPER RIDER."

An aesthetic that evokes thoughts of retro sunglasses clips. A very sporty and graphic signage aspect that resembles the world of cycling. A neon-laser halo and a very pronounced horizon line gives them an aerodynamic edge. It's certain: the SUPER RIDER will take you for a ride and awaken your sporty side... Giving you momentum and a casual yet chic vibe!​​​​​​​

SUPER RIDER 2 COL.0128

BE STRONGER 1 COL.933M

​​BE STRONGER

  • A target motif on the temple defines the concept

  • Glasses that trace the trajectory of their wearer

"You know what you want. Show it with BE STRONGER."

You have all the cards in hand: BE STRONGER is here to finally give you something to believe in. Inspired by the aesthetics of an arrow hitting its target, they are a stylish and masculine invitation to seek (and conquer!) what you want... By delivering the best performances that will make you the man you aspire to be tomorrow.