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"Design is the heart of our company"
Lars Flyvholm, CEO at Design Eyewear Group
Our brand portfolio
PRODESIGN
QUALITY EYEWEAR - FOR EVERYONE
Our designs are as diverse as our customers, across generations, facial features, and fashion preferences, and this launch is no exception. Here you will find new eyewear favourites for everyone, either you prefer the gaudy colours and eye-catching details or the toned-down and more classic choices.
FACE À FACE
JAPAN NOW!
This interplay of cultures creates novelty and surprise right through to the colour palette: structured materials, smoky amber colour gradients, touches of pale violet, and almost futuristic halo effects and electric colours sketch a diverse and explosive world. Joining opposites. Go where opposites and contrasts meet.
WILLIAM MORRIS
ROCK AND ROYAL
With the coronation of the new King Charles III in May 2023 there has never been more cause for celebration. With this in mind, the new collections by William Morris London add playful twists on traditional styles and invite you to celebrate Eyewear fit for Royalty. Get ready to wear your eyewear in style and combine ruggish Rock with regal Royal.
NIFTIES
ICONIC SHAPES, DELICATE DESIGNS
Lots of character and charm in a small frame. NIFTIES has a wide and customised eyewear selection in sizes 44-49. Small frames with classic and elegant shapes, refined details, prime materials, a wide decadent colour range, with high durability. Let your eyewear enhance your features to perfection.
ALIUM
URBAN. TECHNICAL. CREATIVE.
Always more innovative, modern, and impactful, the French brand ALIUM draws its inspiration from the pulsating heart of big cities. An urban and elegant spirit permeates the concepts of this new effervescent collection. Get a head start. Be of your time. Dare elegance and technicality with ALIUM.
WOOW
WOOW-HOO!! LET’S FUNK!
The color palette resonates with the musical vibrations and draws inspiration from the vibrant 70s and 80s: psychedelic purple, sunny yellow, materials reminiscent of formica... The sleek designs of each optical and sunglass concept groove along to the electric energy of those eras, which left an indelible mark on the world of style.
KILSGAARD
NEVER COMPROMISE ON QUALITY
Kilsgaard is an uncompromising eyewear brand based in Denmark. We craft timeless and clean-cut frames from high-quality materials and are born of the belief that great design is about being honest. Doing more by doing less and doing it right. Uncompromising quality and exclusive designs are our nerve, never settle for less.
INFACE
GET READY TO BOUNCE AWAY
Are you looking for characteristic eyewear to back up your sparkling personality? You’ve reached the right place. Inface is the trendy and affordable choice of eyewear for the fashion conscious, modern trend-lover. Inface is fashionable concepts with a deep and passionate expertise in optics.
CHARLES STONE NEW YORK
ORIGINAL NEW YORK EYEWEAR
Our new Charles Stone New York collection is ready to take you on a trip down memory lane. Retro styles in strong vintage colours are abound in a new set of styles that offer a perfect snapshot of New York. Relaxed and ease, this collection doesn’t have to work hard to be at the forefront of your mind.