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"Design is the heart of our company"

Lars Flyvholm, CEO at Design Eyewear Group

Our brand portfolio

Do you want to feel and look good?

ProDesign is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.

The soul of the createur

Parisian FACE A FACE exudes audacity, always exquisite
and daring, drawing inspiration from Modern Art, architecture and contemporary design.

Strong looks for nifty people

NIFTIES fit adults with fine facial features, in sizes 44-49. The frames have very flexible temples and nifty details, making it easy to spot NIFTIES in the crowd.


Ever more creative, positive and mischievous,
the new WOOW collection takes to the open sea
and across the Atlantic to the hustle and bustle
of New York City.

Do it with passion!

Driven by a passion for design, we create great-looking eyewear for those we love and care about. We don't follow trends and dogmas just to stay hip. Our designs are grounded in timeless functionality. We make simple, elegant frames that never go out of style. 

A facile new year

INFACE is a Danish eyewear brand, founded in 1987 by a Danish optician. He produced high-quality eyewear firmly rooted in Danish design traditions at surprisingly attractive prices. At INFACE, we design new concepts by merging today's fashionable colors and shapes seamlessly with proven eyewear technology.