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"Design is the heart of our company"

Lars Flyvholm, CEO at Design Eyewear Group

Our brand portfolio

Do you want to feel and look good?


ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage.

The soul of the createur


Parisian FACE A FACE exudes audacity, always exquisite
and daring, drawing inspiration from Modern Art, architecture and contemporary design.

Strong looks for nifty people


NIFTIES fit adults with fine facial features, in sizes 44-49. The frames have very flexible temples and nifty details, making it easy to spot NIFTIES in the crowd.

Spices and colours – Head to Bollywood!


Impertinent and exalted, WOOW continues to deliver its little messages in style. It mixes Londonian PEPS and Parisian SPIRIT. A dose of vibrant colours and a pinch of humour enhance the recipe for these JOYFUL glasses.

Do it with passion!


Passion drives all we do in Kilsgaard and bring us around the world, where we take in new vibes, meet fascinating people and explore intriguing places. This is when our passion flourishes and new ideas ignite.

A season of simplicity


A Danish optician founded eyewear brand INFACE in 1987. He aimed to make high quality eyewear rooted in strong Danish design traditions at surprisingly attractive prices. At INFACE, we design new concepts using proven technologies combined with the latest fashion colours and shapes.