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About us

"Design is the heart of our company"

Lars Flyvholm, CEO at Design Eyewear Group

We develop and market iconic eyewear brands, which have been sold
world wide by quality opticians for more than 40 years.

Great design is what defines all our brands; it keeps our brains sharp and accurate about trends,​​​​​​​art, technology and creation of value for our customers.

Our brands are clearly positioned and target different segments of consumers. Their preference is a matter of personality: Some like it to be colorful and expressive, others prefer a classic design which complements their personal style.

We house 6 different and unique brands that all have their own identity; FACE A FACE, WOOW, Kilsgaard, ProDesign, Inface and Nifties.

For us it is very important to give our customers the best experience at Design Eyewear Group; from high quality products to good service, accessible when you need it.

That is why, we make it our business to be there for you.

Just give us a call!

Our Head Office is located in the dynamic city of Aarhus in Denmark. It is a place that supports our creative and innovative mindset.


We all need to contribute to safeguard and protect our environment, and we want to take part in this at Design Eyewear Group.  Therefore, many resources are used every year to be as gentle as possible with the environmental impacts that result from doing business.

The environmental contribution is to cover part of the costs that we are gradually incurring from a regulatory requirement and a social responsibility.

​​​​​​​More specifically, these are costs for:

  • Compliance with environmental approval and environmental legislation

  • Extra environmental costs regarding transport and energy taxes

  • Disposal of waste in the correct environmental way

  • Sorting and storing hazardous waste

  • Handling and disposal of waste electronics, etc.

Our acts for a better environment:

  • We implemented electronic invoicing and credits

  • We use recycled paper

  • We consolidate our shipments, resulting in using less packing material and fewer transportation costs.

  • Use Led lightning

We would like to continue to implement even more environmentally friendly steps within our business and be true to the Danish culture where we are not only legally obligated to but all deeply care about our planet.