PRODESIGN
PRODESIGN. OF COURSE.
One strong focus. Five statements.
CENSUR by Prodesign
winner of the SILMO d’Or for
Sunglasses “Eyewear Designer”
Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
ProDesign by DANCE
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
AURORA 2 Col. 9032
SORREL Col. 6415
CONVERT 1 Col. 9031
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
March 2026 introduces five concepts: Four entirely new, and one evolution of a proven favourite. Only BRIDGE has been seen before. The rest are fresh additions to the Prodesign collection.
One strong focus. Five statements.
This is a strong women’s launch. From the secure and familiar to the more expressive and flamboyant. CONTOUR and REFINE build on classic Prodesign strengths: clean construction, layered acetate, controlled colour, and wearable silhouettes that perform in everyday life.
AURORA pushes further. Sculptural temples, layered gradients, and flowing details inspired by the northern lights bring movement and personality into the collection.
CONVERT sharpens metal into architectural shapes with confident structure.
And BRIDGE continues its bold, mineral-inspired direction in both optical and sun.
Across the launch, the balance is clear: Proven foundations with new energy.
Precision in construction. Confidence in expression. A collection that feels both safe and surprising. Exactly where Prodesign performs best.
CHECK OUT MORE:
PRODESIGN opticals
PRODESIGN brandsite
PRODESIGN suns
AURORA 2 Col. 9032
AURORA
Three distinctive silhouettes: a low cat eye, an oversized butterfly, and a bold hexagonal form.
Multi-layer constructions with exposed contours for added depth and dimension.
Custom wire core and sculpted temples inspired by organic movement.
AURORA is inspired by the dynamic colours of the northern lights. Organic movement meets defined edges in a concept where sculptural temples contrast with angular fronts. Layered and gradient acetates are enhanced with precision millings around the lenses, revealing depth and colour intensity. A specially developed wire core follows the natural flow of the temple, reinforcing the fluid design language.
SORREL
Lower-profile wire core with diagonal milling details.
Square silhouettes inspired by mineral formations.
Seven-barrel hinges and faceted details for a bold final touch.
The latest BRIDGE launch introduces two optical and two sun styles, all defined by volume and confident lines. Inspired by stones and minerals, the silhouettes lean into square forms that emphasize strength and structure. The updated wire core features a lower profile with diagonal millings running through the temple, adding texture and depth. A mix of transparent, solid, demi, and vibrant tones keeps the expression varied.
SORREL Col. 6415
CONVERT 1 Col. 9031
CONVERT
Sheet metal construction with integrated bent end pieces.
Classic masculine tones elevated by subtle colour accents.
Four confident silhouettes, including panto, double bridge, and bold rectangular forms.
CONVERT is a new perspective on metal. Stronger, more defined shapes introduce new energy, while classic blue, grey, and green tones keep the expression grounded. A subtle colour line detail adds recognizable character without overpowering the look. Constructed in sheet metal with a bent end piece flowing directly into the temple, the design feels seamless and architectural. A precise milling detail runs from front to acetate tip, creating a refined and dynamic finish.