Do not give up a classic -
great design never goes out of style!
STRIKE 1 col.9225
TWIST 1 col.9021
DUAL 1 col.4022
Regardless of fashion preferences, generations, and facial features - we’ve got you.
This year we celebrate our 50th anniversary. Half a century has gone by with high-quality eyewear that remains firmly anchored in our Danish design history.
At ProDesign we are proud to state that we create eyewear that is designed to fit all, and now we expand the range. With this launch we introduce GRANDD. A new concept with voluminous acetate models all in bigger sizes than any previous concept before. This is specially designed to fit perfectly on the ones who need big eyewear.
Furthermore, we are excited to introduce two sun concepts both with the option of nosepads for greater comfortability and adjustability. That is new for ProDesign, but the natural choice, when we want to create eyewear for everyone.
Our designs are as diverse as our customers, across generations, facial features, and fashion preferences, and this launch is no exception. Here you will find new eyewear favourites for everyone, either you prefer the gaudy colours and eye-catching details or the toned-down and more classic choices.
ProDesign. AUTHENTIC EYEWEAR FOR GENERATIONS.
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Quality is keyword when it comes to ALUTRACK, a true ProDesign frame. The functional choice of eyewear with thought through details. From the delicate colour play between the aluminium front and the Stainless-Steel temples, the matching colour line detail on the hinge and temple, the flexible hinge, and silicone end-tips for extra comfortability.ALUTRACK comes in three different shapes: a round panto-inspired, a modern rectangular with a curvy bridge, and a bigger, classic rectangular for the male.
TWIST is feminine, Danish design at its best. The titanium concept may seem simple at first, but take a closer look, and the beautiful, twisted detail on the temple will come into sight. TWIST has a subtle level of detail - refinement without ever being too much. TWIST comes in three various shapes. The light titanium makes it comfortable to wear, and the acetate end-tips in matching colours complete the feminine look to perfection.
FLASH is a new sun concept for ProDesign. With its clean construction it is the safe go-to choice for everyone, who wants a classic frame with great UV protection. FLASH comes in a feminine butterfly shape and a cool rectangular, both in a wide and playful colour selection. With its clean lines, cool appearance, and timeless design, FLASH will be a summer classic.