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PRODESIGN
PRODESIGN. OF COURSE.
DETAILS DEFINE US
CENSUR by Prodesign
winner of the SILMO d’Or for
Sunglasses “Eyewear Designer”
Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
ProDesign by DANCE
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
FORTEM 1 Col. 4215
PROFLEX T 3 Col. 6521
MEDLEY 2 Col. 6124
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
Our frames are celebrated for their clean lines, minimalistic style and intelligent construction. Additionally, you can rely on their high comfort, durability and longevity—qualities honed through decades of perfecting our design process. Our collection remains as diverse as our customers, spanning generations and fashion preferences.
DETAILS DEFINE US
We’ve added fresh shapes, refined old favorites, and introduced innovative design languages that push the limits of colour, comfort, and craft. Some frames are technical. Some playful. Some bold. But all of them are unmistakably ProDesign.
New concepts like FLAKE and PROFLEX T bring fresh energy to traditional stainless steel and titanium frames. MEDLEY offers a clean take on the combi frame, blending colour and comfort. Familiar favorites like CLEO and SLIM are back with subtle updates that look to the past, while looking ahead.
Designed in Denmark. Worn everywhere. This is eyewear that speaks through detail and stands out in every dimension.
CHECK OUT MORE:
PRODESIGN opticals
PRODESIGN brandsite
PRODESIGN suns
FORTEM 1 Col. 4215
FORTEM 1–2
Visible screws and cut-through acetate details give FORTEM its bold, raw look.
Two confident shapes, both featuring a strong double bridge for added structure.
Rifled stainless-steel temples complete the frame’s honest, industrial feel.
DESIGNED FOR PRESENSE.
Built in stainless steel and paired with crystal-clear or softly tinted mono acetate, each FORTEM frame has a raw, functional energy. The double bridge structure adds strength and presence, while visible screws and engraved temples speak to the frame’s unfiltered, industrial identity. With two large, confident shapes (56 and 57), FORTEM comes in both optical and sun versions, including smoked and red gradient lenses. It's a design that doesn’t hide its construction – and that’s exactly the point.
PROFLEX T
A new angled temple design adds a sharp sculptural dimension to the frame.
The cut continues into the end piece, creating a seamless front-to-temple flow.
Beta titanium temples with our signature flexzone deliver lightweight comfort and long-lasting flexibility.
TITANIUM, REDEFINED.
PROFLEX just got an upgrade. Built on our original concept, this evolution adds sculptural strength and a more expressive attitude. A sharp titanium front meets precision-cut beta titanium temples, each engraved with a distinctive diagonal facet – a technically advanced detail that amplifies the design's dynamism. The angles continue into the end piece, creating a clean, architectural transition between the front and the sides. An all-matte finish highlight the cuts, while deep IP-plated colourways give the frames a powerful, monochrome aesthetic. Available in three masculine shapes, PROFLEX is bold, refined, and built to perform.
PROFLEX T 3 Col. 6521
MEDLEY 2 Col. 6124
MEDLEY 1–3
Acetate rims are shaped to fit snugly around the metal frame.
Matte and shiny surfaces meet demi and gradient acetates.
Curved end pieces make MEDLEY just as practical as it is expressive.
BRIGHT COLOURS. CLEAN CURVES.
AND JUST ENOUGH EDGE.
MEDLEY is a confident combination of sleek metal and playful acetate. Developed with our QC team, the concept brings craftsmanship and comfort together in one seamless piece. The acetate is sculpted to wrap precisely around the metal rim, offering a clean, elevated expression with a customisable fit: Choose metal or acetate nose pads depending on your preference. With subtly, the end pieces curve for easy adjustment, and a fresh mix of matte/shiny contrasts and colour-rich acetates, MEDLEY adds a joyful attitude to the ProDesign collection.