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PRODESIGN
PRODESIGN. OF COURSE.
CRAFTED TO STAND OUT
CENSUR by Prodesign
winner of the SILMO d’Or for
Sunglasses “Eyewear Designer”
Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.
ProDesign by DANCE
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
Aros 5 COL. 6531
Signific 1N COL. 3445
Sparkle 3 col. 9245
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
Our frames are celebrated for their clean lines, minimalistic style and intelligent construction. Additionally, you can rely on their high comfort, durability and longevity—qualities honed through decades of perfecting our design process. Our collection remains as diverse as our customers, spanning generations and fashion preferences.
CRAFTED TO STAND OUT
We introduce eight new concepts and revisit trusted favourites — each grounded in clean Danish design and tactile precision. New titanium shapes bring lightness and elegance to the collection, while expressive acetates offer sculptural boldness, colour play, and attention to detail. From subtle updates to standout silhouettes, every frame is made to reflect personality — and carry it with ease.
From redefined classics to expressive newcomers, this is a season of intelligent design and purposeful attitude — always crafted to stand out.
CHECK OUT MORE:
PRODESIGN opticals
PRODESIGN brandsite
PRODESIGN suns
AROS 5 Col. 6531
AROS
Clean lines. Quiet colour. A classic, scaled up.
ALL THE RIGHT TITANIUM TONES
Building on the success of AROS 2, we introduce AROS 5 — a scaled-up version of the iconic shape, made for those who want the same clean expression in a larger size. With the same titanium construction and signature detailing, this new addition brings balance and confidence to broader faces or those who prefer a bold, statement-making style.
AROS 5 is available in Prodesign’s bestselling deep titanium tones, staying true to the concept’s understated character. In this launch, we also introduce
new colour updates for existing styles, including a toned-down grey/blue on AROS 2.
SIGNIFIC
Designed to turn heads. Crafted to last. This is SIGNIFIC.
COLOURFUL GRADIENT ACETATES
SIGNIFIC is a bold, feminine acetate concept, coming in four expressive shapes — from a cool round (53) to a striking oversized butterfly (56), plus a deep hexagonal and a soft square silhouette. Each frame is crafted in multi-coloured, gradient acetates that bring vibrance without losing sophistication.
Look closer and you’ll find Prodesign's signature attention to detail: a custom decorative wire core in shapes 1 and 4, subtle facets around the lens and temple, and a softly rounded temple tip design — every element precisely placed to enhance the colour play and form.
SIGNIFIC 1 Col. 3445
SPARKLE 3 Col. 9245
SPARKLE
Five colours, four silhouettes, infinite personality — SPARKLE is here.
SHARP MILLINGS, STRIKING ACCENTS
SPARKLE is a celebration of expressive acetate — with sharp millings, layered colourways, and sculptural precision. Featuring custom two- and three-layer acetates, each frame is crafted with exact cuts that reveal vibrant middle layers in just the right places, including the front, temples, and even the temple tip.
SPARKLE is available in four shapes: from a sleek low-B rectangle to a soft butterfly and a new six-sided silhouette — each offered in five distinct colourways. Every detail, down to the cut where temple meets front, is thoughtfully executed for maximum impact — and unmistakable Prodesign identity.