WILLIAM MORRIS
LONDON IN MOTION
SAATCHI 1 COL.3732
MOCO 1 COL.6042
HARPER 1 COL.5432
Inspired by the rhythm, style, and contradictions of London life, the latest William Morris London collections draw on the city’s ceaseless movement. From dawn rush hours to midnight streets, the collection translates motion into form through bold frames, layered materials, and dynamic silhouettes made for busy city life.
LONDON IN MOTION
More than just eyewear, In Motion is a study of how we see the world while moving through it — a cinematic depiction of London’s heartbeat. Captured through fast-paced street imagery, celebrating both clarity and chaos, illustrating how perspective sharpens even asthe world rushes by. London doesn’t stand still — it pulses, it collides, it reinvents. This collection is about seeing in motion — frames designed for people who live life at London speed.
The designs fuse classic British tailoring with urban edge: tortoiseshell acetate nods to Soho cafés and heritage style, while sleek metallic details evoke the glint of city lights reflected on the Thames. Each piece balances movement and structure, echoing the duality of London’s identity — timeless yet electric, grounded yet always evolving.
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SAATCHI 1 COL.3732
SAATCHI
Elegant, Angular Silhouettes
Enamelled fronts
Signature end tip contrasting colour
Collection: Underground
Inspired by the opulent creativity of the Saatchi Gallery, the Saatchi concept channels contemporary artistry through refined metal craftsmanship and modern form. Precision-engineered with an outer rim detail that adds depth and architectural definition. Each frame reflects a perfect balance of elegance, innovation, and expressive detail — a tribute to the gallery’s influence on modern design.
MOCO
Drop temple
Luxury gradient Acetates
Modern combination frame with enhanced outer edge
Collection: Black Label
Inspired by the contemporary artistry of the Moco museum near Marble Arch, the Moco concept channels modern creativity through refined craftsmanship and expressive design. This concept showcases the harmonious blend of materials, featuring refined structure and modern design. Just as the museum celebrates innovation and individuality, these frames balance artistic flair with timeless sophistication.
MOCO 1 COL.6042
HARPER 1 COL.5432
HARPER
CNC milled detailing
Luxury gold core wire and temple tip branding
Premium acetate palette
Collection: Black Label
Building on the success of the iconic Harley concept, the new Harper frame introduces a bolder interpretation of contemporary optical design. Its sculpted double-bridge construction and precision detailing reflect a perfect balance of innovation and luxury craftsmanship