WILLIAM MORRIS
LONDON IN MOTION
EAST 2 COL.9535
QUEENS 5 COL.4034
TOWER 3 COL.6031
Inspired by the rhythm, style, and contradictions of London life, the latest William Morris London collections draw on the city’s ceaseless movement. From dawn rush hours to midnight streets, the collection translates motion into form through bold frames, layered materials, and dynamic silhouettes made for busy city life.
LONDON IN MOTION
More than just eyewear, In Motion is a study of how we see the world while moving through it — a cinematic depiction of London’s heartbeat. Captured through fast-paced street imagery, celebrating both clarity and chaos, illustrating how perspective sharpens even asthe world rushes by. London doesn’t stand still — it pulses, it collides, it reinvents. This collection is about seeing in motion — frames designed for people who live life at London speed.
The designs fuse classic British tailoring with urban edge: tortoiseshell acetate nods to Soho cafés and heritage style, while sleek metallic details evoke the glint of city lights reflected on the Thames. Each piece balances movement and structure, echoing the duality of London’s identity — timeless yet electric, grounded yet always evolving.
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EAST 1 COL.6824
EAST
CNC-Milled Stepped-Back Front Design
Temple Tip Colour Detail
Silver Hinge Cap
Collection: Underground
Inspired by the opulent creativity of the Saatchi Gallery, the Saatchi concept channels contemporary artistry through refined metal craftsmanship and modern form. Precision-engineered with an outer rim detail that adds depth and architectural definition. Each frame reflects a perfect balance of elegance, innovation, and expressive detail — a tribute to the gallery’s influence on modern design.
QUEENS
Bold but elegant new shape
Luxury gold core wire and temple tip branding
Premium acetate palettee
Collection: Black Label
Following on from our Queens concept, inspired by the cosmopolitan charm of Queensway in West London, the QUEENS 4 blends timeless elegance with bold, modern style. Known for its graceful Victorian architecture and iconic white stucco-fronted terraces, this neighbourhood sets the perfect backdrop for these fashion-forward frames
QUEENS 5 COL.4034
TOWER 3 COL.6031
TOWER
Spring hinges for durability
Monogram nosepad for a tailored fit
Carefully selected metal colours
Collection: Underground
Inspired by one of London’s most iconic landmarks, Tower Bridge, the Tower concept continues to capture the strength, structure, and precision of its namesake. This new semi-rimless design showcases meticulous engineering and modern refinement, crafted from robust stainless steel and fitted with precision spring hinges for lasting comfort. Industrial-inspired tones and muted colour-block finishes bring a contemporary edge to this confident men’s style — a perfect balance of durability, craftsmanship, and understated sophistication.