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WILLIAM MORRIS

Get ready to wear your eyewear in style and combine ruggish Rock with regal Royal
Eyewear fit for Royalty


AMBER col.C1


ISABELLE col. C2

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LAYLA col. C1

Back for another season, the latest collection by William Morris London continues its esteemed reign. Introducing quintessential British influences such as delicate florals, royal marbling and layered crystal acetate treatments, the new collection continues to offer eyewear fit for Royalty. Adding playful twists to conventional shapes in modern designs that reflect the capital city from which is takes its influence - our beloved British brand promises a new range of inspired styles.

Rock and Royal


Renowned for its quirky and daring approach to eyewear, William Morris London deliver something out of the ordinary in a mix of distinctive yet commercial styles that take the best of Britishness and produce a collection fit for a King.

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WILLIAM MORRIS opticals


WILLIAM MORRIS brandsite

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WILLIAM MORRIS suns

LN50354 Col. 5534

LN50354

  • Intricate inward bevels finished with soft, rounded edges

  • Muted tones in translucent acetates that reveal the depth of colour

  • Colour pop temple tips combine with simple rounded metal temples

Translucent Bevels

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.


WMLN50324

  • Delicate ladies’ styles which showcase the Lodden print

  • Colours that complement the iconic print used on the temples

  • Subtle WM monogram branding details on the end tips

Lodden (1884)

Lodden was designed by William Morris and block printed onto cotton fabrics. Lodden has a very large repeating pattern and shows intricate scrolling flowers with foliage in gold, greens and silver grey. ​​​​​​

WMGS80003 Col. 4625

BL GREY Col. 9535

​​BL GREY

  • Chunky, rich acetate designs for the bold wearer

  • Modern fashion, high design and premium styling

  • Subtle branding details that ooze class and sophistication
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Chunky Acetate

Built from rich, glossy, chunky acetate this solidly constructed frames takes high design to the next level. Modern and on trend styling with subtle branding in luscious and modern inspired colour options.