We are ProDesign
ProDesign was founded in Aarhus, Denmark in 1973. Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage.
"LOVING OUR HERITAGE"
For close to half a century, Prodesign has carried on this tradition with the same Nordic values, designing comfortable eyewear with superior craftsmanship. We always have and continue to encompass the perfect balance of form and function into each design we create.
Each model in our new collection possesses its own characteristic expression. Be inspired and experience our broad range of minimalistic inspirations, graceful shapes and vibrant colours.
The ESSENTIAL Collection
Our core collection comes with updated designs this season. The new masculine and feminine models are both bold and minimalistic, with details that give them character and distinctive, slightly oversized shapes.
We have followed up some of our popular frames and added four new frames, a range of new colors and shapes, and both transparent and matte surfaces.
THE DANISH HERITAGE COLLECTION
For many years, we have designed appealing eyewear that is comfortable to wear.
We stay true to our Danish origin with a clean and functional design based on good
The new frame is modern and edgy, with two daring shapes. Both the panto and
the octagon are characteristic shapes, but in combination with the thin frame and
subtle steel colors, they are minimalistic as well as bold and functional.