PRODESIGN

AS YOU ARE

Not who you might become.

Not some version in your head.

Just you. Right now.

Your values, your perspective, your way of seeing things

We don´t design for ideals.

We design for real life.

The early mornings. The long days.

The moments in between.

Because most days aren’t perfect.

They’re just yours.

Whether you’re twenty or seventy, starting out or starting over, every face deserves a frame that fits.

And it should follow your day.

Your routines. Your way of seeing.

EDGE 2 Col. 5025

RACE II 4 Col. 9331

1700 Col. 4025

SHAPED BY CONTRAST

July 2026 moves between sharp expression and familiar Prodesign confidence.
New concepts bring fresh energy to acetate, metal, and titanium, while strong bestsellers return with refined shapes, updated colours, and details that sharpen what already works.

The collection balances character, precision, and designs with room for both quiet classics and expressive statements.
 
TRACE and LOCK explore new construction details through colour, layering, and hidden function. EDGE and ARROW add personality to the feminine side of the collection, with sharper shapes and finely worked details. Familiar Prodesign favourites continue in new directions, proving that even minor updates carry real impact.
 
It is a summer collection with a strong sense of direction. Light in attitude for frames that know exactly what they are.

CHECK OUT MORE:

 

PRODESIGN OPTICALS

PRODESIGN BRANDSITE

PRODESIGN SUNS

1700 Col. 4025

1700

  • Three acetate laminates create depth and controlled colour play.

  • A refined rectangular shape with a clean and recognisable look.

  • Understated and expressive tones bring fresh character to a familiar frame.

New depth in every layer.

RACE II

  • A proven masculine concept now introduced as part of the Gold collection.

  • Coloured milling adds movement to the understated metal tones.

  • New temple tips reinforce the frame’s technical expression.

RACE back on track.

RACE II 6 Col. 9321

EDGE 2 Col. 5025

EDGE

  • Expressive acetate shapes with a sharper take on the classic Prodesign characteristics.

  • Demi and transparent tones that let the silhouette take the lead.

  • Three distinct shapes designed for those who want more personality in acetate.

A sharper take on feminine acetate. Meet EDGE.