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"Design is the heart of our company"

Lars Flyvholm, CEO at Design Eyewear Group

Our brand portfolio

PRODESIGN​​​​​​​

FRAME YOUR OWN STORY


Throughout time we’ve proven that iconic eyewear can arise solely from working with quality materials with slight refinements – or a bold willingness to dare and do the unexpected. To us, every frame should tell a story. Yours.

FACE À FACE

OBJECTS OF MAGIC


As Ettore Sottsass, founder of the Memphis movement, said: “Design begins where rational processes end and those of magic start.” So, dare to be irrational, to think the unthinkable and to do the unprecedented. Be where no one is waiting for you. Cultivate magic with FACE À FACE

WILLIAM MORRIS​​​​​​​​​​​​​​

ALL ROUTES LEAD TO LONDON


Have you got your ticket ready for the latest eyewear collection by William Morris London? Playing with the theme of our capital city's iconic transport systems, our new release plays with London inspired colours in fluid shapes and styles that will get you moving across the city this season.

NIFTIES

RETRO VIBES AND TIMELESS LOOKS


Jump into the season with restyled classical shapes and a minimalistic approach with well-balanced details. Contrasts between colour, material, and form are key in mixing vivid and textured acetate with shiny or matte metal. It’s a collection of retro vibes and timeless looks combined with laidback confidence and distinctive style.

ALIUM

TECHNICAL PRECISION AND ELEGANCE AT THE ZENITH


Rich and varied, the collection takes flight and pace from newly developed colours and materials, combining the technical with the organic: metallic paints ranging from copper to anthracite grey meet dappled flakes and hues of bark. Transform yourself, reinvent yourself: push the boundaries of elegance and possibility. Rock the ALIUM attitude!

WOOW​​​​​​​

TAKE OFF WITH WOOW AIRLINES!


The joyful, heightened energy of this exceptional collection explodes in new vibrant colours and materials. Skyline blues, violets and oranges - the warm colour palette seems lit by the sun’s rays... Where attitude and altitude meet! Fly your style, be iconic! Dare to treat yourself to seventh heaven with WOOW. ​​​​​​​​​​​​​​

KILSGAARD

NEVER COMPROMISE


Kilsgaard is an uncompromising eyewear brand based in Denmark. We craft timeless and clean-cut frames from high-quality materials and are borne of the belief that great design is about being honest. Doing more by doing less and doing it right.

INFACE

SPRING/SUMMER 2023


This is INFACE. A harmonious way to see the world. Crafted in Denmark in 1987 with deep roots in the Nordic design tradition. Simple designs, clean lines and Scandinavian minimalism is signature.

CHARLES STONE NEW YORK​​​​​​​​​​​​​​​​​​​​​

ORIGINAL NEW YORK EYEWEAR

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Built for independent people, the Charles Stone New York collection provides the perfect blend of fashion and design, whilst leading the way in both innovation and style. The colour palette is truly head turning and made for the unstoppably creative individuals who wear them.