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We are ProDesign


ProDesign was founded in Aarhus, Denmark in 1973: Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage. Loving our heritage In the early days, ProDesign designed attractive eyewear that was comfortable to wear. We still do.  


"Born, Created, Designed. In Denmark"


This season, we also focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. Inspired by nature, the new collection features pure metal colours and earthy tones, and it encapsulates the special glow of the setting sun.  


Loving our Heritage


In the early days, ProDesign designed attractive eyewear that was comfortable to wear. We still do. This season, we also focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. Inspired by nature, the new collection features pure metal colours and earthy tones, and it encapsulates the special glow of the setting sun.

BLASTBLAST

The Essential

Inspired by Danish design classics and designed with an eye for timeless good looks. Every shape fits beautifully and has playful twists of colour. This season we follow up on some of our all-time bestsellers using pure acetates, stainless steel and titanium. All frames are fully adjustable with an elegant touch.


The Axiom


Inspired by Danish design classics Made to be innovative, the Axiom collection is both technical and sporty, developed with flawless precision and fine craftmanship; and hallmarked by specially designed hinges. In the new Autumn 2019 concepts, the reference to sports is accentuated by the stripes of color, which gives energy to the minimalistic masculine designs.