We are ProDesign
ProDesign was founded in Aarhus, DEnmark in 1973. Today, Prodesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage. For many years, we have designed appealing eyewear that is comfortable to wear. We stay trur to our Danish origin with a clean and functional design based on good craftsmanship.
"LOVING OUR HERITAGE"
Every item in the new collection focuses on flexibility, with frames that work in every situation. The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the foest. The man-made features, metallic tones and mechanical facets symbolizing technology and architecture. It is the small details of the individual frames that make all the difference. Playing with surprising accent colors and sporty signature lines on otherwise very classic and toned down feminine and masculine frames.
The ESSENTIAL Collection
Our core collection comes with updated designs this season. The new masculine and eminine models are both classic in their look, but with small details that gives tem character. We have followed up some of our popular frames and added some new playful designs and a range of bright new colors. Our signature line has been even more generic, emphazing our classic but sporty vibe and flexible features.
THE DANISH HERITAGE COLLECTION
Loving our heritage. We love our heritage. For many years, we have designed appealing eyewear that is comfortable to wear. We stay true to our Danish origin with a clean and functional design based on good craftsmanship. The shape this season is modern and stylish with new rounded frames, additional neutral and well-balanced colors inspired by nature. We have played with transparent acetate looks, which adds a light sense complemented by elegant details.
As part of our core collection the Axiom frames are made to be innovative and functional. It is developed with flawless high precision and fine craftmanship. With sporty references and focus on flexibility this is the collection for th emodern and active male. The new MJ Hinge frame comes in three different shapes and have focus on the unque flexible hinges and charcteristic accent colors.