PRODESIGN

WINNER OF THE SILMO d’Or FOR
SUNGLASSES “EYEWEAR DESIGNER”

Design Eyewear Group is proud to announce that CENSUR, a standout creation under the Prodesign brand, has won the esteemed SILMO d'Or 2024 in the "Sunglasses - Eyewear Designer" category. This recognition highlights the groundbreaking creativity and bold design philosophy behind the DANCE design lab's first collection.

ProDesign by DANCE

Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.

See the collection

EDGE 2 Col. 5025

RACE II 6 Col. 9321

1700 Col. 4025

Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.

July 2026 moves between sharp expression and familiar Prodesign confidence.
New concepts bring fresh energy to acetate, metal, and titanium, while strong bestsellers return with refined shapes, updated colours, and details that sharpen what already works. 

Shaped by contrast.

The collection balances character, precision, and designs with room for both quiet classics and expressive statements.
 
TRACE and LOCK explore new construction details through colour, layering, and hidden function. EDGE and ARROW add personality to the feminine side of the collection, with sharper shapes and finely worked details. Familiar Prodesign favourites continue in new directions, proving that even minor updates carry real impact.
 
It is a summer collection with a strong sense of direction. Light in attitude for frames that know exactly what they are.

PRODESIGN OPTICALS

PRODESIGN BRANDSITE

PRODESIGN SUNS

1700 Col. 4025

• Three acetate laminates create depth and controlled colour play.

• A refined rectangular shape with a clean and recognisable look.

• Understated and expressive tones bring fresh character to a familiar frame.

New depth in every layer.

1700 continues as a Prodesign evergreen, now expanded with six new colour variants in the Gold collection. The classic rectangular shape keeps its refined feminine expression, while the new palette adds depth, contrast, and a more considered play with colour. Three variants stay understated, while purple, red, and blue bring out the frame’s character in a more expressive way.

Each frame is built from three acetate laminates, precisely milled so the layers appear with control at the end piece and temple tip. A familiar favourite, given new dimension through colour.

• A proven masculine concept now introduced as part of the Gold collection.

• Coloured milling adds movement to the understated metal tones.

• New temple tips reinforce the frame’s technical expression.

RACE back on track.

RACE II returns as a familiar Prodesign concept, now introduced as part of the Gold collection.
The relaunch brings five masculine shapes together in a clean, technical expression built around quality, comfort, and adjustability. Understated metal colours are broken by coloured milling details, adding a sporty sense of movement to the frame. The line details are now more vertical and slightly longer, while the temple tips have been updated to a rectangular form that supports the orthogonal design. A sharp follow-up with pace in the details and Prodesign precision throughout.

RACE II 6 Col. 9321

EDGE 2 Col. 5025

• Expressive acetate shapes with a sharper take on the classic Prodesign characteristics.

• Demi and transparent tones that let the silhouette take the lead.

• Three distinct shapes designed for those who want more personality in acetate.

A sharper take on feminine acetate. Meet EDGE.

EDGE introduces a fresh acetate concept with a sharper take on classic Prodesign characteristics. Created in response to the demand for more expressive feminine shapes, it brings character and personality without becoming loud. Three distinct silhouettes are softened by refined acetate surfaces, making each frame feel confident. Demi and transparent tones keep the focus on the shape, while characteristic Prodesign details add a precise finishing touch.