We are ProDesign
ProDesign was founded in Aarhus, Denmark in 1973. Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage.
"LOVING OUR HERITAGE"
For many years, we have designed appealing eyewear that is comfortable to wear. We stay true to our Danish origin with a clean and functional design based on good craftsmanship.
Every item in the new collection focuses on flexibility, with frames that work in every situation. The designs of this season are inspired by the functional, clean Danish design tradition and the rough but beautiful Danish nature: the beautiful colors and forms of the coast with its sometimes troubled waters and the shifting shades of the forest. It is the small details of the individual frames that make all the difference. Playing with surprising accent colors, transparency on classic and toned down feminine and masculine frames.
The ESSENTIAL Collection
Our core collection comes with updated designs this season. The new masculine and feminine models are both classic in their look, but with small details that give them character. We have followed up some of our popular frames and added one new frame and a range of bright new colors, as well as increased transparency.
THE DANISH HERITAGE COLLECTION
We love our heritage. For many years, we have designed appealing eyewear that is comfortable to wear. We stay true to our Danish origin with a clean and functional design based on good craftsmanship. The new frame this time is modern and stylish, with neutral and well-balanced colors inspired by nature. We have played with transparent acetate looks, which add a sense of light, complemented by elegant details and a combination of form and function.