We are ProDesign
ProDesign is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.
"LOVE FOR OUR HERITAGE"
We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship.
Every item in the new collection highlights the seamless merging of form and function. Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong a bold and independent new design.
Yet, we stay true to who we are by the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.
The ESSENTIAL Collection
This season, our core collection centers on two new feminine concepts. We enhanced two of our most popular models with daring combinations and bold colors.
The design details are in focus, adding character to our signature line. Unique features and embellishments combine seamlessly, providing a perfect match to their streamlined profiles.
THE DANISH HERITAGE COLLECTION
We love our heritage. Through the years, we have designed appealing eyewear that is comfortable to wear. We stay true to our Danish origins and its emphasis on clean and functional design built on exceptional craftsmanship.
Our two new heritage concepts embrace a range of soft yet bright colors. The shapes are classic, with a simple and minimalistic design. We played with matte surface treatments to create timeless, but on-point looks.