We are ProDesign
ProDesign is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to our Danish design heritage.
"LOVE FOR OUR HERITAGE"
We are known for our comfortable yet stylish eyewear. We stay true to our Danish design heritage with its focus on functionality, clean lines and good craftsmanship.
Every item in the new collection highlights the seamless merging of form and function. Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong a bold and independent new design.
Yet, we stay true to who we are by the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.
The ESSENTIAL Collection
Our core collection is made up of seven new concepts this season. The variation of masculine and feminine models are all instant classics in their shapes, but with surprising details that set them apart and give them that little extra cutting edge or unique pop of whimsy.
We have refreshed some of our most popular frames and added new and playful designs in a range of vibrant new colors inspired by Nordic nature. We have followed up some of our successful concepts for this launch including the well-known and elegant slim split Prodesign hinge, with the added plus of modern shapes and vibrant colors.
THE DANISH HERITAGE COLLECTION
We love our heritage. For many years, we have designed appealing eyewear that is comfortable to wear. We stay true to our Danish origins, with its clean and functional design philosophy anchored on exquisite, and durable, craftsmanship.
This launch adds one strong concept to the Danish Heritage collection. It is a follow up to the delicate Wire Temple Metal, now available in two new retro-inspired shapes with a modern twist, that represents the simplicity and clean design aesthetic which is the essence of the Danish Heritage collection.