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"Design is the heart of our company"
Lars Flyvholm, CEO at Design Eyewear Group
ProDesign by DANCE
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare creative collaboration between French and Danish designers. This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
FACE A FACE by DANCE
The concepts are created for those who want to make an impact while appreciating the elegance of restraint. Each frame states a balance between dynamic vitality and pure minimalism. In short, DANCE captures the essence of dynamic energy and the flow of refined aesthetics.
Our brand portfolio
PRODESIGN
CRAFTED WITH DECADES OF CONFIDENCE
Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.
FACE À FACE
COLOR LAB / OVER LAP
A new era is dawning for the French brand FACE À FACE, which has delved into the heart of its research for this unique collection: sculpting colour! The French brand paves the way for fundamental and experimental research on the power and expression of colour, its magic, its evocation, and its interpretation that invokes the feelings we hold deep down.
WILLIAM MORRIS LONDON
LONDON IN FOCUS
William Morris London; born and designed in London - is inspired by its creative pulse and polished charm. Our collections are diverse and our design approach is distinct, enabling you to carry the essence and character of London wherever you go. From vibrant, bustling streets where creativity comes to life we capture the raw, dynamic energy of the cityís artistic heart. At the same time, weíll let you venture to the polished, elegant avenues and refined boroughs full of luxury and sophistication.
NIFTIES
PRECISION FIT AND TAILORED COMFORT
Enabling everyone to find the right fit, Nifties is back with another specifically crafted collection designed for individuals with fine facial features. This collection combines the brand’s signature elegance with innovative design features to ensure a perfect fit and exceptional comfort for those with slender facial features.
ALIUM
Dynamics and techniques. Bold and sophisticated.
Boldness and technical expertise once again emanate from this new collection by the French brand ALIUM, asserting itself through ever more dynamic and urban concepts. The perfect alliance of sport and masculine elegance, these two optical models are designed for those who seek to surprise and surpass themselves.
WOOW
WO’OLYMPICS
Is it a coincidence that the double O in WOOW seems to resemble the rings of the Olympics in Paris? Certainly not! At least, that’s what the designers of the French brand thought, proudly displaying this joyful, festive, and Olympic spirit through a new collection of eyewear and sunglasses that pays homage to the prowess, nobility, and creativity of the games hosted by the city of Paris in 2024.
KILSGAARD
DESIGNED FOR DISTINCTION
As we enter a new season, we’re as devoted as ever to uphold our commitment to excellence. Nothing more, nothing less. We’re launching four new additions to our collection. Each model shows our dedication to uncompromising materials, striking design choices — essentially creating frames that are not just worn, but experienced.
INFACE
DISCOVER NEW DIRECTIONS
Everyone should be able to express themselves with unique, bold looks and as always, the playful touch that still defines our frames. That’s why we’re once again introducing a new range of pieces that draws on inspiration from the Scandinavian and global street fashion scenes — just like we’re introducing an entirely new conceptual direction: COMBI.
CHARLES STONE NEW YORK
ORIGINAL NEW YORK EYEWEAR
New York City, the iconic metropolis that never sleeps. From the bustling streets of Manhattan to the creative enclaves of Brooklyn, the Empire State remains the inspiration behind our latest collections with its blend of modern thinking and historic influence. In the heart of the city that never sleeps, where the skyline stretches as far as the eye can see, innovation and creativity thrives.