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ProDesign: Born, Created, Designed. In Denmark.
August 2019
We are ProDesign
ProDesign was founded in Aarhus, Denmark in 1973: Today, ProDesign is a young, dynamic design company with more than 40 years of experience in the eyewear business. When we create new concepts, we focus on maintaining close ties between functionality and visual expression and remain true to our Danish design heritage. Loving our heritage In the early days, ProDesign designed attractive eyewear that was comfortable to wear. We still do.
This season, we also focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. Inspired by nature, the new collection features pure metal colours and earthy tones, and it encapsulates the special glow of the setting sun.
The Essential Collection - 1428-29 Radial Line Follow Up
Introducing a true Essential titanium frame. This light and colourful, adjustable titanium frame with the soft touch of the rubber coating exudes luxury. The soft gradient of colours directs attention to the end-pieces where the colour contrasts are sharp and expressive.
The Essential Collection - 1430-31 Checkers Follow Up
We love this light titanium frame! It is soaked in high-end precision and style, enhanced by the razor-sharp pattern and soft rubber coating on the entire frame.
The Axiom Collection
This is our core collection, inspired by Danish design classics Made to be innovative, the Axiom collection is both technical and sporty, developed with flawless precision and fine craftmanship; and hallmarked by specially designed hinges. In the new Autumn 2019 concepts, the reference to sports is accentuated by the stripes of color, which gives energy to the minimalistic masculine designs.
The Axiom Collection - 6927-29
Two of the best materials combined in one frame! An aluminium front with a titanium back. Both materials are 100 % nickel free. Enjoy the benefits of both materials: amazing colours, soft-touch aluminium and strong, lightweight titanium. The combination allows us to solder pad arms.
The Essential Collection
This is our core collection, inspired by Danish design classics and designed with an eye for timeless good looks. Every shape fits beautifully and has playful twists of colour. This season we follow up on some of our all-time bestsellers using pure acetates, stainless steel and titanium. All frames are fully adjustable with an elegant touch.
The Essential Collection - 3612-14 Flat Flex Combi
This season we are proud to present these beautiful combination frames. Note the ingenious union of the stainless steel and acetate – not a single screw or glue is used! We cut to precision and the pieces lock together. There is no rim lock – you simply pop in the lenses. The acetates are rich in colour and texture. Elegant metal colours supplement the design to perfection.
The Danish Heritage Collection
In the early days, ProDesign designed attractive eyewear that was comfortable to wear. We still do. This season, we also focus on design innovation, new colours and great fit. We introduce frames in a wide variety of materials. We are even launching a brand-new combination of materials. The light and airy frames are slimmed to perfection for extra comfort. Inspired by nature, the new collection features pure metal colours and earthy tones, and it encapsulates the special glow of the setting sun.
The design expression of these slim metal frames with wire temples and new hinges is ultra-light and minimalist. The shape is edgy and on-trend. The look is ideal for men and women.
The Danish Heritage Collection - 4160 Wire Temple