When we started Prodesign in 1973, we knew that we wanted to create progressive and
visionary frames. Frames that stood out. Ways for the modern individual to truly express
themselves – representing what was coming more than what already existed.
That kind of daring philosophy has now become our trademark.
In 2023, we will celebrate our 50th anniversary and for the first time in a while,
it’s time to look back. In honor of crafting visionary designs for half a century, we will re-visit
four of our most iconic frames – releasing them one by one. We will add new touches and
design choices, making every icon sharper and more distinct than ever.
ICONS celebrate yesterday – and the days to come.
American born Gail Spence is an innovator. At the age of 20, Gail’s interest in the Scandinavian design mentality made her move to Denmark to pursue a dream of becoming a jeweller. Here, she started to explore the limits and opportunities of her craft by producing jewellery from brand new materials such as high-quality metals.
In 1987, Gail developed her iconic aluminium frames, comprising a unique and daring style that simply couldn’t go unnoticed. It was only natural for Prodesign to join Gail in producing and launching such a defining piece of eyewear. The result is a striking combination of two worlds: The colorful and expressive American mentality meeting the Danish devotion to form and function.
Now our collaboration is resumed. In 2021, we’re relaunching the recognisable No. 1 design with a new and contemporary take on the iconic frame. Additionally, our design team have worked closely with Gail to create two new shapes with innovative temple structures that provide the frames with a natural flex and unique expression – but still inspired by the original design.
The GAIL SPENCE frame comes in three styles with two of them being available
in a sunglasses version. The frames are all characterized by their bright colors – a vibrant
palette that we’ve supplemented with completely redesigned, grey-colored temples.
They are thinner and made from titanium to enhance their comfort and flexibility.
This creates a contemporary balance and coherency across all five styles.
The balance is underlined by the shape of the frames. We’ve stayed true to
the original design with simple structures gathered in the iconic cylinder hinges
– finishing the unique look between artistry and minimalism.
This relaunch is a celebration of a specific time and place but also
a visionary statement looking ahead – combining the best of both worlds.
THIS IS GAIL SPENCE.