WOOW

TRICK IT, LOVE IT, PLAY IT: ASYMMETRIC!

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SUPER STRAIGHT COL.2017

SUPER CURVED COL.061

What if frames didn’t need to match?
Bolder and more creative than ever, the concepts from the French brand WOOW invite you to challenge the laws of symmetry. What will you find? Something offbeat. Something paradoxical. Something unexpected.
Up, down, inside, outside, left, right, top, bottom…

Make way for asymmetric impertinence! This new collection becomes a playground where curves and details echo each other without ever truly being alike.

TRICK IT, LOVE IT, PLAY IT: ASYMMETRIC!

Statement looks with ON OFF, inverted colour touches in VICE VERSA, spicy hinges with SWEET SALTY, fronts split with colour in WITH OUT… Plays on details, meet wordplay!
A subtly explosive colour palette highlights this new collection: lilac, caramel, and mint meet coral tones and electric violet.


WOOW stylishly proves that asymmetry is not an accident, it’s a deliberate choice. Glasses are no longer just a pair: they’re an attitude. Be WOOOOOW!

CHECK OUT MORE:

 

WOOW OPTICALS

WOOW BRANDSITE

WOOW SUNS

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IN OUT

  • Shapes that are both angular and enveloping

  • Dual colour halos: one colour IN, one colour OUT

Step off the beaten path to find yourself with IN OUT.

These optical styles are both embracing and sharp, inviting you to go in any direction you choose! One colour IN and one colour OUT dress the frame with a double-colour halo, creating a visual blinking effect. Arrow-shaped temple tips point to their name as if to say: be everywhere at once, but above all, be exactly who you are with IN OUT.

SUPER ROUND / SUPER SQUARE

  • An asymmetrical diagonal colour detail that energizes the shapes

  • Two shapes: round and square-hexagonal

Round or square, the choice is yours!

These bold sunglasses, available in perfectly balanced round and square shapes, are crossed by a diagonal streak of colour, a flash of inspiration that reveals your playful side. This colourful asymmetrical touch wraps around a wide hinge like a gift ribbon. Happy summer!

SUPER SQUARE COL.1348

SUPER EAST COL.0309

SUPER EAST / SUPER WEST

  • A glossy concept enhanced by a fine layer of electriv colour

  • Pointed shapes evoking EAST and WEST directions

EAST & WEST side stories.

Travel the world and shine all summer long with SUPER EAST & SUPER WEST! These sunglasses are adorned with a glossy acetate layer on both the east and west sides, creating a reflection of light that brings the frame to life and will energize you too. For those who want to go even further and truly stand out, two EAST WEST styles are also offered with asymmetrical colour combinations.