80893B56-9F61-4C0D-98D0-B05845E54ADFCreated with sketchtool.
6F6F6810-4762-479D-B96B-EA1E868931D1Created with sketchtool.
2A9EA711-8D2B-4982-9D30-11F7CA70EFCFCreated with sketchtool.



Prodesign wurde aus der festen Überzeugung heraus gegründet, dass eine Brille weit mehr sein kann als ihre Funktion.  Seit unseren Anfängen im Jahr 1973 verbinden wir unser umfassendes Fachwissen im Bereich der Optik mit einem starken Fokus auf Design – wir formen und verfeinern jede Brillenfassung so lange, bis sie den perfekten Ausdruck hat.

Im Spannungsfeld zwischen handwerklichem Können, fundiertem Wissen und visionären Ideen entsteht die perfekte Brillenfassung. Unsere Kollektionen sind breit gefächert, aber immer besonders. Innovativ und unverwechselbar oder schlicht und klassisch – denn das Arbeiten ohne Kompromisse ist unser Markenzeichen.  Im Laufe der Zeit haben wir bewiesen, dass ikonische Brillen schon allein durch die Verarbeitung hochwertiger Materialien und mit kleinen Raffinessen entstehen können – oder durch den Mut, das Unerwartete zu wagen und umzusetzen.

Jede Brille sollte eine Story erzählen. Ihre Story.


Almost 30 years ago a new kind of frame saw the light of day. A frame that made an entire industry turn its heads, while posing a question: What if the same piece of eyewear could change completely – depending on the occasion or even your mood? The answer was an adaptive design piece, that enabled everyone to express themselves in the moment.

In 1993, we launched SWITCH – the modular frame. Interchangeable screws made it possible to shift between a range of tops in different colors. It became a frame of the times: Where colorful expressions and constantly changing styles dominated fashion. SWITCH enabled everyone to use one frame to express themselves. One style today, another one tomorrow.

Now the time is right once again. There’s a clear move towards more colourful and playful style choices. The same holds true for an ever-increasing and important focus on prolonging the lifesspan of our products. It seems only natural to relaunch the concept.

We’re re-introducing SWITCH. It’s a classic and minimalist metal frame with two clean adjustable screws and a multitude of different frame tops. Go from sleek and subtle to graphic and colorful – and back again.


One piece of eyewear — with many opportunities.


SWITCH comes as a classic metal frame with three different and changeable acetate tops. The frame will launch in four separate styles in metallic colors; gold, silver and gun metal – some shiny and some matte. The small and minimalistic screws are simply applied by hand, making it fast and easy to switch between the different tops — no tools required.

The keywords for SWITCH are individuality and choice. The shapes have been updated carefully to be in line with contemporary trends, whilst still honouring the original design language. We’ve used advanced technology and carefully crafted the subtle screws to give them the exact right volume and friction for easy switching.

SWITCH is once again a frame of its time, celebrating the power of durability and of choosing your own way. It’s the proof that eyewear can be ever-changing.