At ProDesign Denmark we have more than 40 years of experience creating beautiful eyewear with a clean-cut Scandinavian look. When designing new concepts, we focus on keeping a close-knit relationship between functionality and visual expression while staying true to our Danish heritage.
“We aim to design eyewear that feels as good as it looks,” says Martin Jespersen, Eyewear Architect at ProDesign Denmark and continues “Your eyewear becomes part of your personal style and an accessory to wear every day, so it really needs to feel good.”
The ProDesign Denmark 2018 fall collection
This season we have been inspired by the dynamic color scheme within the fashion industry and turned up the volume of our colors. Just like clothes your frames don’t have to be neutral – they can be expressive, stand out and most importantly, they should support your personality.
“The right color will highlight the beauty of the eyes and really give you a fresh look; so, it is important to choose the right color,” explains Marie-Louise Japhetson, Eyewear Architect at ProDesign Denmark.