London beat and Paris fashion; full of humour, happy colours and a style of its own. This is WOOW: New interpretations of classics, with a twist into completely new designs, by shape, by colour and by new bold combinations.
WOOW is COOL, WOOW is DESIGN and WOOW is FASHION.
Stand up, stand out, be yourself
– show your WOOW!
WOOW OPTICALS are colourful and bold, designed to stand out from the crowd. Available in both acetates and
WOOW SUNFRAMES are retro-cool and ultra-flashy. Picking up on trendy colours and expressions, yet true
to the spirit of WOOW.
The WOOW 2018 collection
This season we have re-invented the CLASSICS, re-interpreted the BIG shapes from the 70s, re-played TRANSPARENCIES in different ways and finally added a whole lot of WOOW-FACTOR to every single frame.